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A T-Shirt Is a Compromise. We’re Okay With That.

A T-Shirt Is a Compromise. We’re Okay With That.

Our tees are compromises. On purpose. Thought through. Repeated. Refined. If that sounds underwhelming, fair enough. If it sounds reassuring, you’re probably our kind of customer. Either way, we’re okay with that.

A T-Shirt Is a Compromise. We’re Okay With That.

Our tees are compromises. On purpose. Thought through. Repeated. Refined. If that sounds underwhelming, fair enough. If it sounds reassuring, you’re probably our kind of customer. Either way, we’re okay with that.

How to Build a Revolution. One Stitch at a Time.

How to Build a Revolution. One Stitch at a Time.

There’s something unfashionable about sewing, which is exactly why it matters. It’s slow, it’s stubborn, and it demands patience in a world that’s allergic to it. Most people don’t sew...

How to Build a Revolution. One Stitch at a Time.

There’s something unfashionable about sewing, which is exactly why it matters. It’s slow, it’s stubborn, and it demands patience in a world that’s allergic to it. Most people don’t sew...

The Psychology Of Your Favourite Jumper.

The Psychology Of Your Favourite Jumper.

Why You Keep Wearing That One and Not the Fancy One You Bought Last Month. It’s never the jumper you think it’ll be. Not the dead expensive one you bought...

The Psychology Of Your Favourite Jumper.

Why You Keep Wearing That One and Not the Fancy One You Bought Last Month. It’s never the jumper you think it’ll be. Not the dead expensive one you bought...

The Lost Art of Knowing When to Leave

The Lost Art of Knowing When to Leave

There’s a certain grace in walking away at the right time. Leaving the pub just before that one mate starts banging on about crypto. Ending the night while the music’s...

The Lost Art of Knowing When to Leave

There’s a certain grace in walking away at the right time. Leaving the pub just before that one mate starts banging on about crypto. Ending the night while the music’s...

The Parka: A History of Cold, Culture, and Cagoules

The Parka: A History of Cold, Culture, and Cago...

Let’s get this straight: the parka is not just a coat. It’s a statement. It’s culture. It’s rebellion wrapped in khaki with a fur-trimmed hood. It says, “I don’t care what...

The Parka: A History of Cold, Culture, and Cago...

Let’s get this straight: the parka is not just a coat. It’s a statement. It’s culture. It’s rebellion wrapped in khaki with a fur-trimmed hood. It says, “I don’t care what...

It's not where you're from. It's where you're at.

It's not where you're from. It's where you're at.

In a world where fast fashion wants you to reinvent yourself twice every season, the everyday uniform is the antidote. That’s why we build the Shoreditch & Hale range around...

It's not where you're from. It's where you're at.

In a world where fast fashion wants you to reinvent yourself twice every season, the everyday uniform is the antidote. That’s why we build the Shoreditch & Hale range around...